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Race. Evolve. Dominate the Streets.

SRR3, the latest installment in the series, is a fast-paced online and mobile drag racing game where you unlock, upgrade, and customize high-speed cars to race against players, gangs, and bosses in a vast, ever-expanding city.

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Overview

  • High-Speed Drag Racing

    Head-to-head drag races that test reaction time and skill

  • Unlock & Upgrade

    Build a custom car collection and max out your rides

  • Customize Your Ride

    Stand out with custom paintjob, wheels, and mods

  • Take Down Gangs and Bosses

    Climb the ranks by defeating gangs and bosses

  • Explore a Growing City

    Race through an expanding city full of new challenges

  • Dynamic Social Features

    Race friends, join leagues, tournaments, and special events

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SRR3 is lightweight, optimized for HTML5 (Facebook), and available on Android/iOS.

Legacy & Vision

Our evolution from StreetRally and SRR1/2 to SRR3 is paving the way for the ultimate goal: StreetRace Nation.

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StreetRally

Our debut racing game focused on drifting fun with GTA-style visuals and realistic physics. Over 1.5 million players raced on snow, ice, tarmac, and sand, navigating traffic for extra challenge.

Modes ranged from time trials to pursuits and multiplayer, while career mode let players build garages, tune cars, and manage crews, earning it a devoted fanbase.

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StreetRace Rivals

Was Facebook's top game in its genre, with tens of millions of players and a peak of 3 million monthly racers. It delivered intense drag races in iconic cities, where players started with basic cars, upgrading them through winnings to dominate the scene. The garage building and customization options were key to engaging its dedicated community.

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StreetRace Rivals 2

The sequel game ‘StreetRace Rivals 2‘ was a popular drag racing game that allowed players to compete against opponents worldwide. It was a simplified version of the previous game, without the garage and crew aspect, and focused more on the precision of gear changes and launching. Customization and upgrading remained a significant part of the game.

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StreetRace Rivals 3

The latest in the series brings a modern feel with a bit of retro style. It’s lightweight and optimized for HTML5, Android, and iOS. It’s got smoother gameplay, high quality graphics, and an all-new design.

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StreetRace Nation

StreetRace Nation returns to its roots with a focus on strategy, where racing is just the beginning. Build the ultimate garage, hire skilled crews, master detailed tuning, and customize rides to perfection—all while racing, tuning client cars, and dominating the streets for profit and glory!

About Us

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Robert Sälg

A developer with 20+ years of experience, combines technical skill and creativity to deliver visually stunning, innovative games. As a studio founder, he’s behind many successful titles, including all SRR games enjoyed by millions.

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Ahti Voosalu

Experienced CEO in IT and services, skilled in WordPress, web development, PHP, HTML, CSS, and game design. Holds a Bachelor's in Information Science from Tallinn University.

We're a small team working hard to make game development easier and more fun. We love building games, combining our technical development knowledge with our passion for games and the artistic side of us. It's this blend of skills and enthusiasm that drives us to create unique and enjoyable gaming experiences. Our team size has varied a lot, depending on the state of our games.

We have been developing and fine-tuning multiplatform 2D game development tools, frameworks, and pipelines. Our tools are designed to help fast and effective game creation across various platforms, including Android, iOS, HTML5, and Windows.

Key Features

  • Quality Graphics

    High-quality graphics with a hint of retro style, standing out through a unique and distinctive style.

  • Top-Down Racing

    A fresh take on racing through a mobile-friendly top-down view.
    Designed for one-handed play, perfect for mobile gaming on the go.

  • Optimized for Performance

    Optimized for fast loading times and seamless gameplay as an instant game.

  • Car Models & Customization

    Over 30 cars ready at launch, with 100+ more in the works!

  • Explore a Growing City

    Race through a detailed and expanding city full of new challenges.

  • Dynamic Social Features

    Race friends, join leagues, beat challenges, and compete in tournaments and special events.

Cars & Customization

  • Start Small, Dream Big

    Begin your journey by tuning everyday street cars and work your way up to owning high-end sports and muscle cars.

  • Unleash Your Style

    Make your car uniquely yours with custom paint jobs, decals, wheels, spoilers, and body kits. Unlock advanced options as you progress to elite cars.

  • A Growing Car Collection

    Car collection with over 30 cars at launch, plus 100+ cars ready to import from previous games.

  • Unique Engine Sounds

    Each car features its own realistic engine sound, making every race a sensory thrill.

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Specs & Tuning

  • Realistic Foundations

    Car specs and behaviors are based on real-world data for authentic performance.
    Simplified physics ensures smooth gameplay while staying true to real-life dynamics.

  • Data-Driven Design

    All values, including car stats and upgrade prices, are fine-tuned based on data from tens of millions of players.
    This ensures a balanced, streamlined experience that feels fair and rewarding at every level.

  • Tech Tree System

    The experimental tech tree makes tuning intuitive and strategic, letting players focus on upgrading key attributes like speed, handling, and acceleration.

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Core Gameplay

  • Race to Win

    • Compete in head-to-head drag races against opponents, gang members, bosses, and friends.
    • Master timing for perfect launches, gear shifts and boosts to gain an edge.
    • Use boosters to gain even more advantage.

  • Upgrade & Customize

    • Enhance car performance by strategically upgrading engine, gearbox, grip etc.
    • Unlock and personalize cars with custom paint jobs, decals, and body kits.

  • Climb the Ranks

    • Defeat city gangs and bosses to progress through the game and unlock new parts of the city.
    • Participate in leagues, tournaments, and global events for exclusive rewards.

  • Collect Cars

    • Build your ultimate garage by collecting a wide variety of cars, from street racers to high-end sports and muscle cars.

Engagement Rewards

To keep players engaged from the start, StreetRace Rivals 3 offers daily rewards for logging in, achievements to unlock as players hit key milestones, and a fun Wheel of Fortune packed with exciting prizes.

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Revenue & Monetization

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  • In-App Purchases

    • Players can buy in-game currency to buy fuel, unlock cars, parts, and customization options faster.
    • Special bundles and limited-time offers encourage engagement and spending.

  • Advertising

    • Rewarded ads provide players optional bonuses like extra currency, fuel/nitro refills, or performance boosters.
    • Interstitial and banner ads generate consistent revenue without disrupting gameplay.

  • Special Events & Tournaments

    • Entry fees for exclusive in-game tournaments and events, with premium rewards for top performers.

  • Sponsorship Deals

    • Opportunities for sponsorships from car manufacturers, tire brands, nitrous systems, fuel, and oil companies, continuing a tradition of successful collaborations.
    • Sponsor-branded in-game content, events, and challenges create immersive advertising while adding realism to gameplay.

  • Player-Friendly Approach

    • Monetization is designed to enhance the experience without being intrusive or pay-to-win.
    • Core gameplay remains accessible, ensuring all players can progress fairly.

  • Long-Term Engagement

    • Regular updates with new cars, challenges, and events keep the player base engaged and spending.
    • Social gaming features, including racing against friends, joining leagues, competing in tournaments, and tackling team challenges, strengthen the sense of community.

Market Opportunity

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The global gaming market is projected to reach $268 billion by 2025, with instant and mobile games gaining significant traction due to their accessibility and seamless playability across platforms. Racing games remain a top genre, appealing to casual and competitive players alike.

  • Why HTML5 Instant Games?

    • Browser-Based Accessibility: No downloads required, playable on Facebook and other portals.
    • Cross-Device Compatibility: Works on mobile, desktop, and tablets, reaching a diverse audience.

  • Our Advantage

    • Proven Expertise: Backed by years of success in the racing game genre with millions of players.
    • Polished Experience: A high-quality game with stunning graphics, a distinct visual style, and a focus on delivering quality over quantity.
    • Scalable Content: Regular updates with new cars, events, and challenges to maintain excitement.
    • Universal Appeal: Intuitive mechanics and competitive gameplay for casual players and racing fans alike.

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High-quality racing games are a rarity in the instant play market, which makes StreetRace Rivals 3 a great opportunity to stand out and capture a unique niche.

Technical Details

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  • Development Language

    Written in HAXE, a versatile, cross-platform language ideal for lightweight and efficient game development.

  • Cross-Platform Support

    The current version is built with HTML5 and Facebook in mind, designed for future Android and iOS releases.

  • Graphics System:

    All graphics are 2D and tileset-based, keeping the game lightweight while maintaining a polished and stylish look. The total game size is about 50 MB.

  • Data-Driven Mechanics

    Gameplay mechanics are fine-tuned using data from millions of players, ensuring a balanced and engaging experience for everyone.

  • Scalable Design

    A modular architecture supports future updates, allowing for the easy addition of cars, races, events, and features.

Admin Module

There's a separate admin module for setting up cars, upgrades, levels, and worlds. It runs on Windows and exports data as JSON, with the option to post data to a server for handling.

Admin Tools

  • Tile Generator Tool: Built in Adobe Air, this tool makes it easy to import and set up graphics. It exports, slices, integrates bitmap fonts, and generates final tilesets and data files for the game.

  • Visual Template System: A system for designing and setting up game UI graphics.

  • Track Builder: Tracks are built in two layers, each consisting of three parts: the start, end, and a looping middle section. The graphics are designed to seamlessly match and fit all track lengths by looping the middle part.

  • Car Graphics Setup Tool: This tool handles car graphics and all tuning parts. Tilesets are generated for each car.

  • Miscellaneous Tools: A collection of smaller tools, including a roadpack + track graphics tileset generator, a map point placement tool for distributing points equally along a predefined path, and a car tuning template system for AI opponents, along with other various tools.

Current Status

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SRR3 is near completion, with core features and gameplay mechanics fully implemented , pending the final push to bring it to market.

Cars

The game includes 30 fully prepped cars with customization and upgrades, plus the option to import cars from previous games with their 3D models, tuning, and customization data.
The isometric car viewport design is a prep step for StreetRace Nation, where all cars will be fully visible in the garage.

Tutorial

The initial tutorial guides new players through the main game mechanics. System allows for easy addition of new lessons, and works as a multi-stage system to support players later in their journey.

Gangs & Bosses

Six gangs with five members each are fully complete, each with a distinctive style and logo. Every gang has a boss, and each member features a unique car, description, and taunts. The option to win a boss's car through pink slip racing is nearly finished but not implemented yet.

Opponents

There are 280 unique opponents, each with their own picture and distinct car tuning style. Opponents are spaced out so it feels like there’s always someone new to face. Cars are system-generated based on game needs but always reflect the opponent’s unique tuning style.

Map

The map for 4 worlds/stages is fully complete, featuring great variety and detail that fits the game's overall style. Data for cars, opponents, gangs, and levels is ready up to world 6. The map is currently progression-based, but a live map is planned for the future.

  • Virtual Server

    We’ve integrated a basic virtual server into SRR3 that handles all queries locally, letting the game run offline. In the future, it will sync with an online server once connected.
    Another advantage is how easy it is to implement on other systems, as all player data is stored in a single JSON string.

  • Racing

    Race lengths range from 1000 feet to 1 mile, with modes like standard, gang, boss, high-stakes, and one-mile challenges.
    Each level has three difficulty levels (stars), and opponents are cached until you beat them.
    Two rubber band systems adjust early races and match opponents to your win/loss streak.

  • Engagement

    • Wheel of Fortune: Spin daily to win various rewards.
    • Achievements: Unlock 19 initial achievements by completing challenges such as winning races, hitting top speeds, or upgrading cars.
    • Daily Bonus: Claim rewards every day, with better bonuses for consecutive logins to keep you coming back.
    • Free Fuel Refill Stations: Located on the map, these stations offer two free fuel refills daily, keeping you in the race longer.

  • Tracks

    There are 8 example tracks built using the same road and object packs. New tracks are easy to create and can be any width, though the example tracks have just 2 lanes.

  • Audio

    Most audio effects are already integrated, with the dynamic car audio system nearly finished (each car will have its own unique, realistic engine sound). The game also includes 7 royalty-free audio tracks that switch style depending on whether the player is racing or in the map area.

Current Needs & Funding

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StreetRace Rivals is Ready for Launch — With Your Support!

  • Server-Side Missing Components

    The server-side part, including database handling and query management, is currently missing. However, there is comprehensive documentation available, along with examples for each query and all the database tables, making it easier to implement the server-side functionality.

  • Facebook Integration

    To release the game on Facebook, we need to complete the API interactions, authentication, and social functionality. We have experience with Facebook integration from previous games, so we already have example code and the necessary knowledge to add the required social features to the game.

  • Content Expansion

    Although the game is technically ready for release, it currently has limited content. To enhance the experience, we plan to add more cars with additional customization parts, a wider variety of track graphics, new race types, and more social and engagement features.

  • Testing, Debugging, and Optimizations

    The game will need some testing and debugging to ensure everything runs smoothly. We'll also look for possible optimizations to improve performance before release, with further optimizations planned post-launch to keep the game running at its best.

  • Marketing

    We need a well-rounded marketing strategy to promote our game and attract players. This includes traditional marketing efforts, such as ads and partnerships, alongside social marketing.

  • Funding Needs

    • Additional funding to finalize SRR3 and fuel marketing efforts
    • Seed investment to accelerate StreetRace Nation development
    • Opportunities for publishers, investors, and crowdfunding partners

  • Vision for Future

    • SRR3 as the foundation for a larger gaming universe with StreetRace Nation

Thank You for Your Time

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